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Customer Marketing Manager

Job Description

Date: Jun 30, 2020

Job summary

We are now looking for a Customer Marketing Manager ideally based in Portugal or Spain. In this role, you will plan, execute, and drive client facing marketing activities for multiple customer accounts across the Customer Unit IBERIA (Andorra, Gibraltar, Portugal and Spain). You will also be instrumental to create impactful customer experiences through digital marketing and physical events. You will engage with the sales organization in ongoing business and new business opportunities with the objective to strengthen our brand, and to support a sustainable sales growth.

The position is also responsible for providing customer insights for ensuring the relevancy of the Market Area and Global marketing content and activation.

Responsibilities and main tasks: 

  • Drive customer engagements and create impactful customer experiences for multiple accounts, including planning, managing, executing and tracking progress of global marketing campaigns ensuring collaboration between marketing and sales teams
  • Develop & deliver customer marketing plans in alignment with business priorities and customer needs to accelerate the customer journey (account-based marketing)
  • Execute the Account-Based Marketing strategy as part of the Account team
  • Plan and execute customer specific events, workshops and activities based on Market Area Europe & Latin America and Global campaigns activation plans
  • Contribute to the high-performance marketing culture
  • Providecustomer insight feedback on content needs to Market Area and Global point of contact for solution and portfolio marketing
  • Support lead generation with customers together with the demand operations team
  • Measure activation success and analyze needed changes
  • Responsible for demand generation for selected customer activities
  • Work closely with the KAM and sales team to maximize the number of engaged leads and to support sales growth
  • Build strong relationships with key customers and their marketing teams in order to engage early on in the sales journey and to strengthen the perception and knowledge of Ericsson
  • Position Ericsson as market leader and stimulate market growth
  • Develop and drive digital engagement and data management across all customer segments
  • Support GIR, external communication and brand with insights and feedback on market specific positioning and specificities to build brand in the Customer Unit


Key Qualifications and Experiences: 

  • Education: University degree in Business, Marketing, Communications or equivalent training/experience
  • 5+ years’ relevant experience
  • Experience of working in an international environment
  • Experience of customer facing roles and Ericsson SDP
  • Experience of working in a dynamic and fast-moving environment
  • Experience of handling complex content and messaging within a B2B environment
  • Knowledge about Ericsson's business and portfolio
  • Deep Market and Customer insight/understanding
  • Experience with CRM and marketing personalization tools (Marketo)
  • Market- and Customer insights
  • Marketing knowledge & skills
  • Relationship building/ Strong collaboration skills
  • 3rd party agency management
  • Resource management (including budget management)

Core competences:

  • Business acumen
  • Value argumentation skills (customer/brand/portfolio)
  • Excellent communication skills (verbal/written) and strong collaboration with a geographically spread team
  • Demand generation skills
  • Analytical & problem-solving skills
  • Project management skills - well organized, able to execute multiple simultaneous projects and to manage stakeholders in a matrix organization
  • Strong speaking and presentation skills
  • Strong customer focus
  • Marketo application operation
  • Experience from marketing automation is a plus

Behavioral Competences:

  • Innovative
  • Flexible and agile
  • Organized and structured
  • Self-starter and independent
  • Working with people


Ericsson provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, marital status, pregnancy, parental status, national origin, ethnic background, age, disability, political opinion, social status, veteran status, union membership or genetics.

Ericsson complies with applicable country, state and all local laws governing nondiscrimination in employment in every location across the world in which the company has facilities. In addition, Ericsson supports the UN Guiding Principles for Business and Human Rights and the United Nations Global Compact.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, training and development.

Ericsson expressly prohibits any form of workplace harassment based on race, color, religion, sex, sexual orientation, marital status, pregnancy, parental status, national origin, ethnic background, age, disability, political opinion, social status, veteran status, union membership or genetic information.


Primary country and city: Spain (ES) || || Madrid || SalesStratMkt&ComMgt

Req ID: 405197