At Ericsson, you can be a game changer! Because working here isn’t just a deal. It’s a big deal. This means that you get to leverage our 140+ years of experience and the expertise of more than 95,000 diverse colleagues worldwide. As part of our team, you will help solve some of society´s most complicated challenges, enabling you to be ‘the person that did that.’ We’ve never had a greater opportunity to drive change; setting the bar for technology to be inclusive and accessible; empowering an intelligent, sustainable, and connected world.

Are you in?

Head of Campaigns & Activation, Business Area Technologies and New Businesses

Job Description

Date: Feb 13, 2020

Imagine what the introduction of the personal computer has meant to us. The things we have created and achieved, and the possibilities we have discovered along the way.

Today, Ericsson is leading the way with 5G and Internet of Things. The speed and the possibilities are endless. The only thing missing is even more creative ideas and the ability to implement them. 

Only you set the limits.

Would you like to participate in influencing future communication with a company that is so much larger than you can believe, and who leads the development.

About the role 
Are you captivated by crafting creative and inspiring marketing and communications solutions that makes the complex and unknown foolproof and established? Do you have the dexterity for driving coherent and cohesive brand communications throughout the whole customer journey – from digital lead generation to global events? Are you a stellar creative leader with a passion for inspiring and ascending your team, the marketing department and the whole division into a new level? 

Ericsson Technologies and New Business (BTEB) is now looking for a solid creative leader with her/his feet firmly placed on the ground, but has the audacity to challenge the norms, the tenacity to drive through bold decisions in terms of communications that can transform and transcend the perception of Technologies and New Business. The person Ericsson BTEB is looking for should have experience and passion for working and leading co-workers in a global context, an aptitude for driving through decisions in a large matrix organization and hold true business acumen.

With 5G and Internet of Things (IoT) at the doorstep, Ericsson is on the verge of unlocking the true business value of 5G and IoT by supporting telecom service providers to tap into multiple industry value chains (i.e. driverless cars for the automotive industry, cutting the cords in factories to create true smart manufacturing, connecting mines to increase safety for workers, water pumps that are digitally born to solve the worlds water problems and more) These technological platforms are the foundation for entrepreneurship and value creation for the next decade, and this is the space Ericsson wants to be the leading force of innovation.

If you are a person who obsess over customers and desire accountabilities to fulfill this ambition, Ericsson have an exciting opportunity for you in a fast-paced, highly collaborative and technical environment.
In this role you will be part of the BTEB Marketing and Communications Leadership Team and report to the Head of Marketing and Communications for BTEB.

The objective is to position Ericsson as thought leader in IoT and 5G and as a growth company with its innovative capabilities through three main initiatives:

  • Take ownership of the creative content, look & feel and key messages in order to ensure a more emotionally driven communications to attract and retain new market segments
  • Lead the Campaigns and Activation team comprised of campaign managers, demand generation managers along with the social media manager
  • Take ownership of overall campaign strategy and activation activities to drive perception building or demand generation for strategic topics such as IoT and 5G for Industry 

Your primary tasks will be to:

  • Drive the creative language and tonality of new business - raise the bar and a set the standard for groundbreaking creative communication
  • Lead and manage the Campaigns and Activation team to deliver on campaign objectives
  • Mentor and develop team members which includes goal setting, feedback reviews and career development  
  • Apply your experience and understanding of the buyer’s journey to guide and support team members in content creation website experience along through the brand funnel
  • Propose and manage the Campaigns and Activation budget
  • Drive campaign collaboration between Business Areas and Market Areas
  • Work and align with sales teams on leads management 
  • Manage the creative agency relationships for BTEB

In order to succeed in this role, you should have:

  • 10+ years relevant marketing /advertising experience with 5+ years leading diverse teams
  • Experience of managing budgets, vendors and agencies
  • Experience driving and managing global B2B marketing campaigns
  • Strong English language skills (spoken and written)

As a person you are most likely:

  • Highly influential and have vast interpersonal and diplomatic skills
  • Passionate about new technology & innovation and the opportunities it creates
  • Truly interested in building relationships and developing people

You may also have

  • A university degree in Art, Business, Marketing, Communications or equivalent training/experience
  • A background working with telecommunications or technology
  • Experience working as a global team member

How to Apply?
Interested in joining our #TeamEricsson? Feel free to apply and include resume in English, outlining how you meet the specific requirements of the position. 
The selection and interview process are ongoing. Therefore, send in your application in English as soon as possible.

Please note that we do not accept applications sent via e-mail. 

We welcome the opportunity to meet you!



Ericsson provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, marital status, pregnancy, parental status, national origin, ethnic background, age, disability, political opinion, social status, veteran status, union membership or genetics.

Ericsson complies with applicable country, state and all local laws governing nondiscrimination in employment in every location across the world in which the company has facilities. In addition, Ericsson supports the UN Guiding Principles for Business and Human Rights and the United Nations Global Compact.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, training and development.

Ericsson expressly prohibits any form of workplace harassment based on race, color, religion, sex, sexual orientation, marital status, pregnancy, parental status, national origin, ethnic background, age, disability, political opinion, social status, veteran status, union membership or genetic information.


Primary country and city: Sweden (SE) || || Stockholm || SalesStratMkt&ComMgt

Req ID: 343248