Ericsson is one of the leading providers of Information and Communication Technology (ICT) to service providers. We enable the full value of connectivity by creating game-changing technology and services that are easy to use, adopt, and scale, making our customers successful in a fully connected world. Headquartered in Stockholm, Sweden, Ericsson is proud of its global presence across 100+ countries and market areas. With a strong focus on innovation, we possess 49 thousand registered patents and a global strength of over 95 thousand competent professionals. We also take pride in supporting networks that cater to a capacity of 40 percent of the world’s mobile traffic, thereby connecting more than 2.5 billion subscribers and counting. We are a world leader in the rapidly changing environment of communications technology – by providing hardware, software, and services to enable the full value of connectivity.
You will be expected to develop and work on WASO(Web Analytics and Search Optimization) projects both for internal and external sites for the global Marketing & Communication community, as well as internal Ericsson Business or Market Areas.
In this role, you will be both responsible for working and delivering on Web/WASO assignments and work towards enhancing your skills to become a multi-dimensional marketing analytics specialist. Ability to research, and analyze the data, to find improvements on the website and help improve Ericsson brand and offerings online.
Candidates should have Google Analytics knowledge, and experience/understanding in companies of repute. Preferably from IT/ITES/Telecom background.
Hands-on experience on(4 to 6 years):
- Google Analytics
- GA 360 Suite
- Create dashboards using above
- Automation/Optimization and scheduling of various daily/weekly/ monthly reports
- MS Excel intermediate to expert level
- Basic knowledge of SEO (search engine optimization)
- Knowledge of Tableau would be a plus(but not mandatory)
- Ability to work in a collaborative environment and working directly with developers and senior team members for implementation of marketing analytics projects.
Preferred qualifications and requirements
- Graduate/Postgraduate/BE/B.Tech/MCA or similar skills/education/certifications(ANY but with relevant knowledge on GA 360 and experienced)
- Preferred experience on marketing analytics around 4 to 6 years
Ericsson provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, marital status, pregnancy, parental status, national origin, ethnic background, age, disability, political opinion, social status, veteran status, union membership or genetics.
Ericsson complies with applicable country, state and all local laws governing nondiscrimination in employment in every location across the world in which the company has facilities. In addition, Ericsson supports the UN Guiding Principles for Business and Human Rights and the United Nations Global Compact.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, training and development.
Ericsson expressly prohibits any form of workplace harassment based on race, color, religion, sex, sexual orientation, marital status, pregnancy, parental status, national origin, ethnic background, age, disability, political opinion, social status, veteran status, union membership or genetic information.