Customer Marketing Manager

Job Description

Date: Aug 27, 2019

Job Summary: 

We are now looking for a Field Marketing resource to support customer engagements and create impactful customer experiences for a specific account/CU or for multiple accounts. The responsibility includes planning, managing, executing and follow-up for global marketing campaigns. The objective is to strengthen our brand and drive sales growth in close collaboration with Sales. 

In This Role, You Will

  • Develop account marketing plans to accelerate client understanding of Ericsson solutions
  • Analyze the account from market, customer and competitor perspectives
  • Plan and execute customer events, workshops and activities based on global campaigns activation plans
  • Contribute to a high-performance marketing culture
  • Participate in sales account planning to share market insights with the sales team
  • Drive customer engagements and create impactful customer experiences.,
  • Provide input on account marketing content needs
  • Work closely with the KAM and sales team to maximize the number of engaged leads and lead conversion
  • Measure workshop activation success and implement changes
  • Take initiative to build strong relationships between Ericsson and the client’s marketing organization
  • Focus activity to generate revenue across the portfolio
  • Develop & deliver Ericsson product & customer marketing content in alignment with business priorities at a customer & market level
     

As Our Ideal Candidate, You Will Have

Minimum Qualifications & Experience Requirements:

  • Master’s/ Bachelor’s degree in Marketing or Business or equivalent degree from any reputed University
  • 8 years plus experience in relevant field including product, customer, strategic and/or field marketing
  • Experience working in a dynamic and fast moving environment
  • Strong resilience and desire to drive continuous improvements and operate in a changing environment
  • Understanding of consumer’s behavior
  • Excellent written and verbal (English and Spanish) with strong presentation and communication skills
  • Experience engaging & working in unison with sales & customer account teams
  • Industry experience across telecoms and/or IT
     

Required Skills

  • Demand generation skills
  • Negotiations and value argumentation skills (customer/brand/portfolio)
  • Analytical & problem solving skills
  • Value Creation Knowledge
  • Project management - particularly being able to manage stakeholders in a matrix organization
  • Domain knowledge (industry/portfolio)
  • Strong presentation & communication skills
  • Strong commercial & customer focus
  • Marketo App Experience
     

Behavioral Competences

  • Analyzing & formulating strategies
  • Creating & innovating
  • Presenting & influencing
  • Writing & reporting
  • Adapting & responding to change
  • Planning & organizing
  • Working under pressure

 

Ericsson provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, marital status, pregnancy, parental status, national origin, ethnic background, age, disability, political opinion, social status, veteran status, union membership or genetics.

Ericsson complies with applicable country, state and all local laws governing nondiscrimination in employment in every location across the world in which the company has facilities. In addition, Ericsson supports the UN Guiding Principles for Business and Human Rights and the United Nations Global Compact.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, training and development.

Ericsson expressly prohibits any form of workplace harassment based on race, color, religion, sex, sexual orientation, marital status, pregnancy, parental status, national origin, ethnic background, age, disability, political opinion, social status, veteran status, union membership or genetic information.

 

Primary country and city: Mexico (MX) || || Mexico City || SalesStratMkt&ComMgt

Req ID: 292414