Strategic Marketing Director

Job Description

Date: May 17, 2019

Job summary
We are looking for a highly driven and skilled Strategic Marketing Director to join our global Marketing and Communications team. You will be accountable for developing our strategic positioning agenda, thought leadership content and marketing assets, and driving execution towards external and internal stakeholders.

The Strategic Marketing Director will have key driver role for the marketing program to position Ericsson as a technology leader in 5G and demonstrating the tangible value we unlock for industries. This is a crucial program for Ericsson to succeed with its growth agenda.

The position resides within Business Area Technologies and New Businesses (BTEB) and reports to Head of Strategic Marketing in BTEB Marketing & Communications, and will work closely with strategy, technology and research units, as well as other Business Areas and Market Areas across Ericsson.

 

BTEB mission and thought leadership scope

Business Area Technologies and New Business is tasked with seeking new profitable growth for Ericsson alongside our traditional core business, by building on our technologies and skills in relevant growth areas. The starting point for our growth strategy is the conviction that 5G and IoT, in combination with developments in technology and society that enable digitalization, will change the way we work and live. At the same time, technologies such as AI, VR/AR, and edge computing are quickly moving from slogans to reality.

Our focus is to facilitate new business development for our communication service provider customers. Building and incubating a continuous pipeline of opportunities, we  create new business and develop Ericsson’s next big growth areas.

The objective for thought leadership marketing is to identify, develop and drive engaging content that positions Ericsson as frontrunner in a fully connected world, demonstrating our ability to understand and create game-changing technologies, and make them easy to adopt, use and scale for our customers and partners.

 

Key responsibilities

  • Key driver and accountable for Ericsson’s 5G for Industries marketing program, its positioning agenda, strategy and execution

  • Establish, lead and manage an integrated project team and program activation

  • Develop concrete use cases that explicitly articulate customer value

  • Position Ericsson within emerging 5G technologies and demonstrate the tangible value that we unlock for industries.

  • Create demand and thereby market pull for Ericsson’s emerging technologies and business expertise

  • Engage and manage stakeholders, securing contribution and alignment across relevant units and related marketing programs at Ericsson

  • Develop engaging, targeted content through intelligent observations, perspectives and actionable insights that stimulate growth for Ericsson as well as our current and future customers

  • Evangelize and act as subject matter expert and spokesperson to key target audiences, internal and external

  • Drive and manage planned activities within given budget; report results against set goals; evaluate performance and recommend improvements

     

Examples of key deliverables

  • Concrete use cases that demonstrate how cellular and 5G connectivity are applied to selected industries and prove how Ericsson delivers more customer value compared to next best alternative, including value calculators.

  • Insights platform defining all findings from the project insights phase

  • Defined prototype, including the market driving topic, capturing the essential components for how to position Ericsson within emerging technology and 5G (from the perspectives of business relevance and competitive differentiation)

  •  Market story, defining the opportunity,business claim and offering needed to seize this opportunity

  • Definition of what strategic (differentiators), conceptual (messaging) and tactical (engagement) components that are included in the 5G for Industries

  • Initial set of activities required to seize the market opportunity

 

Key qualifications

  • University degree or equivalent plus 10+ years of related experience in strategic marketing, strategy/business development or relevant position with a focus on opinion leaders

  • Strategic, innovative thinking with the ability to understand and simplify complex topics; demonstrated skills in successfully positioning forward-looking themes and topics

  • Demonstrated analytical, planning and execution skills; ability to provide clear and compelling materials and briefs

  • Ability to present ideas effectively to individuals or groups, targeting the presentation to the needs and interests of different audiences

  • Ability to collaborate as part of a cross-functional team and work independently in a dynamic, fast-moving environment

  • Domain knowledge and understanding of telecom industry as well as digital transformation for industries and its societal aspects

 

 

Ericsson provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, marital status, pregnancy, parental status, national origin, ethnic background, age, disability, political opinion, social status, veteran status, union membership or genetics.

Ericsson complies with applicable country, state and all local laws governing nondiscrimination in employment in every location across the world in which the company has facilities. In addition, Ericsson supports the UN Guiding Principles for Business and Human Rights and the United Nations Global Compact.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, training and development.

Ericsson expressly prohibits any form of workplace harassment based on race, color, religion, sex, sexual orientation, marital status, pregnancy, parental status, national origin, ethnic background, age, disability, political opinion, social status, veteran status, union membership or genetic information.

 

 

Primary country and city: Sweden (SE) || || Stockholm || SalesStratMkt&ComMgt

Req ID: 282127