External Activation and Engagement
We are now looking for an External Activation and Engagement resource to drive marketing and communications activation towards main stakeholders and prioritized influencers based on market, customer, stakeholder, influencer and channel insights. Initiate, drive, execute and secure consistent, proactive communication through integrated communication activities and plans, building wanted perceptions for our brand, showcasing our business capabilities and enabling sales in early phases of the customer buying cycle. Create, package and/or order targeted messaging and assets. Measure, analyse and improve activation. Manage change and crisis communications. Understand main stakeholder and influencer behaviour and needs. Initiate, facilitate, manage and maintain relations with external parties such as e.g. press and media, analysts, opinion formers, general public, investors and other external stakeholders.
- You will build internal and external communication strategies
- Develop and cultivate external relationships
- Develop and cultivate internal relationships
- Plan and execute activation
- Develop marcom communication skills
- Analyze market, stakeholders, influencers and channels
- Co-create innovative ways to optimize content in activation
- Managing media relations
Support and manage our internal stakeholders
- Education: University degree in Communications, Marketing, Business Administration or equivalent
- Min years of experience: 10+
- Business Understanding in technology
- Local Laws & Regulations is a
- writing skills are vitall
- Innovation Skills
- Web content
- Social media
- Email marketing
Ericsson provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, marital status, pregnancy, parental status, national origin, ethnic background, age, disability, political opinion, social status, veteran status, union membership or genetics.
Ericsson complies with applicable country, state and all local laws governing nondiscrimination in employment in every location across the world in which the company has facilities. In addition, Ericsson supports the UN Guiding Principles for Business and Human Rights and the United Nations Global Compact.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, training and development.
Ericsson expressly prohibits any form of workplace harassment based on race, color, religion, sex, sexual orientation, marital status, pregnancy, parental status, national origin, ethnic background, age, disability, political opinion, social status, veteran status, union membership or genetic information.
Primary country and city: Mexico (MX) || || Mexico City || SalesStratMkt&ComMgt
Job details: External Activation and Engagement Job Stage 07