Product Marketing Director (OSS)

Posted date:  Jul 1, 2022
Location: 

Reading, Berkshire, United Kingdom

About this opportunity

Ericsson Business Area Digital Services Marketing & Communications (M&C) function’s mission is to enable business success through relevance - supporting the overall Digital Services strategy and business priorities. All communication activities and content assets are part of progressing the sales funnel with maximal lead conversion. The M&C unit is responsible for the overall Digital Services strategic messages to customers, media, and employees, for providing value argumentation for the Digital Services flagship products and to position Digital Services and the portfolio as being in the forefront of technology.

Digital Services M&C delivers on the responsibilities through building Digital Services global marketing and communications strategies and plans, executes on global marketing and communications campaigns and supports Market Area M&C units for local activation. The unit also supports marketing development and activation of the company-wide topics - like 5G.

 

The M&C unit has the responsibility for internal communications within the Business Area, and to foster employee engagement by supporting the organization and its leaders with clear communication guidelines and training throughout the ongoing transformation of the organization.

Lead the way to monetizing 5G! Ericsson is the leading 5G vendor and the only 5G vendor to offer a complete BSS and OSS portfolio. The growth opportunity created by 5G, network slicing, Orchestration Assurance and Service Management means that we are expanding our Marketing team.

 

We are looking for a OSS Solution Marketing Director to be part of the OSS/BSS Demand Generation team in Ericsson Digital Services. Your work will make a real impact on the quantity and quality of the marketing leads we are generating, and you will be at the frontline in building a digital first organization that accelerate sales.

What you will do

  • Key contributor to the integrated marketing and communications plan for OSS
  • Develop attractive marketing content and content briefs. For example – blog posts, reports, videos, podcasts and webinars
  • Value argumentation for designated OSS offerings
  • Messaging pillars for differentiation from big and small competitors, to drive content, analyst interactions and events
  • You are accountable for your content generating Marketing Qualified Leads (MQLs) to be accepted by the Sales organization for follow up
  • Interpreting data from marketing programs and using these insights to adjust content – ensuring maximum lead conversion
  • Pulling together people and insights from across Ericsson – and use the information to enhance our material and ways of working
  • Drive effective cross-collaboration with Campaigns & Activations colleagues and the Ericsson Digital Services messaging
  • Be a key contact person for marketing and communications matters and expert marketing advisor towards the OSS Solution Area
  • Be a key contact person for OSS matters towards the Marketing & Communications functions
  • Proactively engage with Sales Support, in head office and around the world, to better understand what type of material gets traction with our customers
  • Support Industry Analyst Relations, Media Relations, and Customer Marketing with information as needed
  • Participate in customer visits in Ericsson Studio to better understand what type of information customers ask for, including presentations to customers when required
  • Consult on OSS inclusion in Digital Services and Ericsson-wide marketing narratives
  • Develop content and messaging for events such as Mobile World Congress and Digital Transformation World. Support media and analyst meetings, workshops and speaking opportunities at these events.

 

You will bring

 

You will be accountable for driving value argumentation, developing messages and creating marketing content for Ericsson OSS. You have faith in your marketing knowledge and can be a marketing adviser to the OSS organization.

 

A genuine interest in marketing as a profession is non-negotiable as is the desire to understand what our customers are trying to achieve and why our software products and solutions can help, better than our competitors. You also have good technical understanding of telco IT solutions (OSS/BSS) including where and how they connect into the wider enterprise technology landscape of our customers.

 

Qualification/Experience

 

  • Education: University degree in Business, Marketing, or equivalent training/experience. Master’s degree in Marketing a strong advantage.
  • Domain experience: OSS, marketing, sales support, techno-commercial sales, OSS implementation, BSS insights
  • Expert in two or more of: Analytics and Assurance, Network Management, Orchestration and Fulfilment
  • Stakeholder management in an international matrix organization
  • Full proficiency in English
  • Exposed to marketing content creation - customer presentations, blog posts, white papers, etc.
  • Exposure to press and analyst communication or media training
  • Understanding of inbound marketing methodology and digital marketing tools

 

Why join Ericsson?

At Ericsson, you´ll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what´s possible. To build never seen before solutions to some of the world’s toughest problems. You´ll be challenged, but you won’t be alone. You´ll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next.

 

What happens once you apply?

Click Here to find all you need to know about what our typical hiring process looks like.

 

Curious to know more about the life at Ericsson? Meet some of your future colleagues and watch our People film.

 

Encouraging a diverse and inclusive organization is core to our values at Ericsson, that's why we nurture it in everything we do. We truly believe that by collaborating with people with different experiences we drive innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team.

 

Ericsson is proud to be an Equal Opportunity and Affirmative Action employer, learn more.

 

Primary country and city: United Kingdom  || Reading
Job details: 649634

Be where it begins

Our Culture

Welcome to an inclusive, global company where your opportunity to make an impact is endless. Share your most innovative ideas, bring your unique perspective and bring your unique perspective in a speak up environment. With us, you will no longer be dreaming of what the future holds – you will be redefining it at a company where you’re empowered to lead and perform at your very best.

Learning and Development

Being a part of our team means having the flexibility to take your career in many different directions, but it also means leveraging the supportive structure of a big organization, with clear personal and professional development opportunities. 

Benefits and Rewards

We believe that great accomplishments deserve great benefits and transparent rewards. We strive to offer competitive, unbiased, and fair rewards for all our people. We empower you to manage your own time and promote flexible working opportunities, along with family-friendly policies.

Click here to find out more about our benefits.


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