Website Director - Digital Marketing CoE (Remote)

Posted date:  Jun 16, 2022
Location: 

Reading, Berkshire, United Kingdom

About this opportunity


We are looking for an experienced Global Enterprise Website Manager to lead and own the strategy and operations of our external facing website, Ericsson.com. As Head of Ericsson.com, you will sit in the Global Digital Marketing Centre of Excellence and report to the Global Head of Digital Marketing. In this newly created and exciting leadership role, you will develop a new website team, and lead a multi-year transformation program to evolve our approach to website operations, content strategy, and user experience (UX) design. You will have a truly global approach with experience leading enterprise website redesigns or transformations across multiple geographies, and driving change in matrixed/complex environments. The Head of Ericsson.com will balance brilliant basics with leading innovation when it comes to website content, experience, and design, helping us make the unimaginable possible.

 

The successful candidate can be office-based, hybrid or remote anywhere in Europe or in time zones within 5 hours from GMT. 

 

What you will do

 

  • Lead on the strategy and operations of Ericsson.com, with responsibility for developing and leading a global website team.
  • Work closely with senior leadership to align the website with business strategies and support B2B marketing activity.
  • Develop an enhanced localisation strategy to support global audiences.
  • Collaborate with Search Engine Optimisation (SEO) resources to develop a unified search and content strategy.
  • Manage and support our community of 100+ web editors.
  • Develop QA processes to ensure website content is regularly updated and accurate.
  • Collaborate with the technical platform owner on the website roadmap.
  • Collaborate with UX resources and Ericsson's digital ecosystem to support a consistent approach to web content design.
  • Lead internal consultations, data analysis and user research to inform web strategies and socialise new features in development.
  • Advise on and contribute to high value web content projects to maximise the success of our global marketing programs.
  • Input into the creation of content calendars to align website and campaign activity.
  • Work with the Digital Marketing Development and Connected Data & Analytics teams to scale our personalisation capabilities.
  • Collaborate with analytics experts to manage, report, and analyse website data, and make recommendations to drive website performance.
  • Work with the Connected, Data & Analytics team to develop an audience-focused measurement framework and rollout out to campaign managers.
  • Conduct research and competitor analysis to support innovation and growth.

 

You will bring

 

  • Many years of experience leading a high traffic, content rich enterprise website. Experience in B2B, Telecommunications or Technology is desirable. 
  • An understanding of MarTech systems and web infrastructure and how they integrate.
  • Strong analytics experience with programs like Google Analytics and Tableau.
  • Thorough understanding of UX, accessibility, and design systems.
  • Experience working effectively in matrixed/complex environments.
  • Experience of designing and rolling out localisation strategies.
  • Experience working with agile development teams.
  • Superb communication and influencing skills with experience of delivering executive level presentations.
  • University Degree within Computer Science, Engineering, Marketing, or similar.
  • Further qualifications in Website Management or Digital Marketing preferable.

 

Why join Ericsson?


At Ericsson, you´ll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what´s possible. To build never seen before solutions to some of the world’s toughest problems. You´ll be challenged, but you won’t be alone. You´ll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next.

 

What happens once you apply?


Click Here to find all you need to know about what our typical hiring process looks like.

 

Encouraging a diverse and inclusive organization is core to our values at Ericsson, that's why we nurture it in everything we do. We truly believe that by collaborating with people with different experiences we drive innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team.

 

Ericsson is proud to be an Equal Opportunity and Affirmative Action employer, learn more.

 

Be where it begins

Our Culture

Welcome to an inclusive, global company where your opportunity to make an impact is endless. Share your most innovative ideas, bring your unique perspective and bring your unique perspective in a speak up environment. With us, you will no longer be dreaming of what the future holds – you will be redefining it at a company where you’re empowered to lead and perform at your very best.

Learning and Development

Being a part of our team means having the flexibility to take your career in many different directions, but it also means leveraging the supportive structure of a big organization, with clear personal and professional development opportunities. 

Benefits and Rewards

We believe that great accomplishments deserve great benefits and transparent rewards. We strive to offer competitive, unbiased, and fair rewards for all our people. We empower you to manage your own time and promote flexible working opportunities, along with family-friendly policies.

Click here to find out more about our benefits.


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