Customer Marketing Manager - CU MYBDSL

Posted date:  Aug 4, 2022

Sunway, Selangor Darul Ehsan, Malaysia

Our Exciting Opportunity


We are now looking for a Customer Marketing Manager based in Kuala Lumpur, Malaysia who is experienced in building lasting customer relationships and is passionate about delivering strategic, meaningful and exceptional customer experiences.  In this role, you will plan, execute, and drive integrated customer engagement marketing programs for Ericsson across Malaysia, Sri Lanka & Bangladesh.  You will be required to understand mobile operator customer needs and how Ericsson best can support their success and customer experience.  You will adapt global and regional content, using this as a platform to engage our telecom operator customers. You would lead these engagements together with our account teams.  You will also plan and drive customer events – with support from the sales, product & technology teams.  How our marketing activities play out in this region is very much dependent on this role. Initiative and a marketing mind that goes beyond traditional B2B and B2C boundaries must be your strengths.


In this role, you will:

  • Develop account marketing plans to accelerate customer understanding of Ericsson solutions
  • Participate in sales account planning to share market insights with the sales team
  • Analyze our strategic customer accounts from market, customer and competitor perspectives
  • Develop & lead execution of strategic Account Based Marketing plans & programs, including an integrated approach to digital and other customer engagements
  • Plan and execute customer events, workshops and activities based on global campaigns activation plans and local business priorities
  • Drive customer engagements and create impactful customer experiences
  • Provide input on account marketing content needs
  • Work closely with the KAM and sales team to maximize the number of engaged leads and lead conversion
  • Take initiative to build strong relationships between Ericsson and the customer’s marketing organization
  • Working with global Business Areas to develop and deliver customer marketing content in alignment with business priorities at a customer & market level



As our ideal candidate, you will have:

Qualifications & Experience Requirements

  • Master’s/ Bachelor’s degree in Marketing or Business or equivalent degree from any reputable University
  • 10 years plus experience in relevant field including product, customer, strategic and/or field marketing
  • Experience working in a dynamic and fast-moving environment
  • Understanding of end customer trends & behavior, across both B2B and B2C markets
  • Excellent written and verbal with strong presentation and communication skills, including experience presenting to C-level
  • Experience engaging & working in unison with sales & customer account teams
  • Industry experience across telecoms and/or IT
  • Previous sales, commercial management and/or strategic consulting experience viewed favourably, ideally coupled with B2B marketing experience listed above


Required Skills

  • Negotiations and value argumentation skills (customer/brand/portfolio)
  • Strategic marketing & customer engagement capability
  • Analytical & problem-solving skills
  • Project management – particularly being able to manage stakeholders in a matrix organization
  • Demonstrated stakeholder management capability
  • ICT industry knowledge
  • Strong presentation & communication skills
  • Strong commercial & customer focus

At Ericsson, you´ll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what´s possible. To build never seen before solutions to some of the world’s toughest problems. You´ll be

challenged, but you won’t be alone. You´ll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next. ​

What Happens once you apply?​


Click Here to find all you need to know about what our typical hiring process looks like.​

Encouraging a diverse and inclusive organization is core to our values at Ericsson, that's why we nurture it in everything we do. We truly believe that by collaborating with people with different experiences we drive innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. ​

Ericsson is proud to be an Equal Opportunity and Affirmative Action employer, learn more. We are committed to providing reasonable accommodations to all individuals participating in the application and interview process. If you need assistance or to request an accommodation due to a disability please reach out to



We are proud to announce at Ericsson MALAYSIA, our employees have once again voted us as a Great Place to Work® and we have been officially Certified™ in 2021. Every year, more than 10,000 organizations from over 60 countries partner with the Great Place to Work® Institute for assessment, benchmarking and planning actions to strengthen their workplace culture and this Certification acknowledges our employees value their employee experience and our workplace culture.”


Be where it begins

Our Culture

Welcome to an inclusive, global company where your opportunity to make an impact is endless. Share your most innovative ideas, bring your unique perspective and bring your unique perspective in a speak up environment. With us, you will no longer be dreaming of what the future holds – you will be redefining it at a company where you’re empowered to lead and perform at your very best.

Learning and Development

Being a part of our team means having the flexibility to take your career in many different directions, but it also means leveraging the supportive structure of a big organization, with clear personal and professional development opportunities. 

Benefits and Rewards

We believe that great accomplishments deserve great benefits and transparent rewards. We strive to offer competitive, unbiased, and fair rewards for all our people. We empower you to manage your own time and promote flexible working opportunities, along with family-friendly policies.

Click here to find out more about our benefits.

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